Automotive AI Marketing Data and Trends
Data-driven insights into AI adoption, marketing spend, and campaign performance across the automotive industry—helping dealerships and brands make evidence-based decisions.
All figures sourced from publicly available industry reports, analyst forecasts, and verified platform disclosures. Updated quarterly.
AI Adoption Rate
Tracks the percentage of automotive dealerships and OEMs deploying AI tools in their marketing operations, segmented by region, dealership size, and application type such as content generation, lead management, and campaign analytics.
Market DataDealer Ad Spend
Analyses how automotive dealerships allocate marketing budgets across digital channels, comparing AI-optimised spend against manual campaign management on metrics including cost per lead and conversion rate.
Market DataVideo Marketing ROI
Benchmarks the return on investment for AI-generated video content versus traditional production, including cost per asset, engagement lift, and time-to-publish metrics from platforms like AI Motion that specialise in automotive video.
Market DataQ. What percentage of automotive dealerships use AI marketing tools?
Industry data shows AI adoption varies sharply by segment. OEMs lead at 45%, while independent dealers lag at 9%. The fastest growth is in multi-agent platforms—systems like AI Motion that cover content, engagement, and analytics in one solution.
Adoption ranges from 9% for independent dealers to 45% for OEMs, with multi-agent platforms growing fastest.
Q. How do I know if AI marketing data applies to my dealership?
Segment-level data is more actionable than industry averages. A 10-rooftop dealer should benchmark against mid-size peers, not OEMs. Our reports break down adoption and ROI by segment, region, and tool type.
Filter benchmarks by dealership size, region, and use case to match your operating context.
Download the Full Adoption Reportcomparisons in our 2026 report.
Access detailed dealership AI adoption data, spend benchmarks, and performance comparisons in our 2026 report.